Marketing Mail Case Study
Marketing Mail
The Fermanagh and Omagh District Council is one of eleven new Councils since the Government reform of the 26 existing Councils in 2015. It is geographically the largest of the eleven however has the smallest population with approximately 115,000 people. It delivers a range of public services including waste management and recycling, street cleansing, recreation, sport and leisure services, culture and arts facilities and events also tourism and economic development and regeneration as well as community and good relations support.
Project
The Fermanagh and Omagh District Council introduced a new logistics CRM system for the route collection of waste management throughout council area. The new CRM system created 92 unique collection routes. The council was faced with designing, printing, collating, and enveloping 50,000 letters matching names and addresses to specific calendar types. As each geographical area had collections on different days there were several variations of calendar and letter type.
Result
Hybrid Mail Solutions setup a secure file transfer facility which allowed Fermanagh and Omagh District Council to upload their data and documentation. Hybrid Mail Solutions mail merged all the data, matched all the files applying coding to calendars and letters householding mail saving the council time, money and hassle. Mail was all sorted prior to posting ensuring Mailsort discounts were achieved saving council money and utilising postal discounts.
All mail sent to Hybrid Mail Solutions was printed and mailed the same day ensuring a faster, cheaper, greener more secure mailing service. Hybrid Mail Solutions offered a free manage returns service for undelivered mail allowing the council to update their database with residents gone away and those with insufficient addresses. Hybrid Mail Solutions has no setup fees and clients are not tied into any long-term contract. Customer only pay for the mail they send saving council funds and resources. The best endorsement a business can have is continued and repeat business from its existing customer which is the case for Fermanagh and Omagh District Council.
Testimonial
We employed the services of Hybrid Mail Solutions to notify the residents within the council district of upcoming changes to their waste collection routes. Hybrid Mail Solutions where great to work with. They understood our requirements and made the entire process hassle free. The residents were provided with the information to their front door, outlining their individual service arrangements with clarity, making it easy to interpret the message. They saved us time, money and hassle and I highly recommend them for any council looking to send out letters.
John McCullagh
Fermanagh and Omagh District Council
Head of Waste and Recycling
